Vivani lowers
chocolate prices
Numerous VIVANI products will become more affordable from September
Text:
Alexander Kuhlmann
Photography:
© EcoFinia GmbH
17 September 2026
After years of rising cocoa prices, we are able to reduce the recommended retail prices of numerous VIVANI chocolates for the first time in years. Here, we explain why we are taking this step – and why the cocoa crisis is far from over.
Nobody likes talking about rising prices. But we did. When the global cocoa crisis shook commodity markets and cocoa prices temporarily climbed to several times their previous levels, we made every effort to explain the reasons behind our necessary price adjustments as openly as possible.
Now, there is better news: from September 2026, we are lowering the recommended retail prices of numerous VIVANI products
The cocoa market is beginning to ease
Poor harvests, plant diseases, extreme weather and structural challenges in key cocoa-growing regions had severely restricted cocoa supplies, pushing prices to historic highs. VIVANI, too, was unable to absorb these rising costs indefinitely.
In the meantime, conditions on the cocoa market have eased to some extent. Cocoa is still far from being “cheap”, but lower commodity market prices are gradually beginning to have an impact on our own calculations.
This takes time because raw materials are purchased well in advance. As a result, price movements on global markets are always reflected in manufacturers’ costs with a certain delay.
For us, the time has now come to pass on some of this relief.
Numerous VIVANI varieties are becoming more affordable
In total, the RRP for approximately 17 VIVANI chocolate bars will be reduced by at least 9 percent — for example, from 3.29 euros to 2.99 euros or from 4.49 euros to 3.99 euros. This includes top sellers such as the “Superior Dark 100% Cacao + Nibs” variety.
In addition, the RRP for all three couverture varieties (chocolate coating) will be adjusted from 5.99 euros to 4.99 euros. This is intended to ensure that this product — which is primarily used for baking and cooking — remains attractively priced.
The premium VIVANI Panama series is excluded from the change, as a lower-cost cocoa supply for this specific origin is currently not possible.
Fair pricing has to work both ways
For us, fair pricing means considering the entire value chain – from cocoa cultivation and processing to chocolate production and, ultimately, the people who buy our chocolate.
High-quality organic raw materials and reliable supply chains need to be appropriately compensated. At the same time, we want to offer our chocolate at prices that are as fair and transparent as possible.
Sometimes, that means having to raise prices. But equally, it means lowering them again when our calculations allow us to do so.
That does not mean the cocoa crisis is over. The market remains volatile, and high-quality organic cocoa in particular continues to be a valuable commodity. No one can reliably predict how prices will develop in the long term.
What we can do is keep a close eye on developments, continuously review our calculations and communicate transparently whenever things change.
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